The PEDEMEIA® brand was founded in 1966 in the vibrant city of Braga. Since then, it has grown and evolved, establishing itself as a leading name in the sector. PEDEMEIA® currently has 26 shops in Portugal and Spain, strategically located in the most prestigious shopping streets of the main cities in these countries. The brand, recognised for its quality and innovation, has attracted a loyal and demanding clientele.
With the advance of digital commerce and growing global demand, PEDEMEIA® has strengthened its online presence, allowing its products to reach customers in all parts of the world. To accompany this expansion and provide an even more satisfying shopping experience, the brand recognised the need to revamp its online shop. The aim was to make it more intuitive, modern and adapted to the needs of contemporary consumers.
It was with great enthusiasm that CIGA took on responsibility for the development of PEDEMEIA®’s new multi-lingual B2C online shop. This project was not just limited to the aesthetic redesign of the site, but also integrated advanced functionalities that significantly improve the user experience. The new digital platform has been designed to be highly intuitive, allowing easy and efficient navigation, regardless of the device used.
As well as making the purchasing process easier, the new online shop reflects the sophisticated and innovative identity of the PEDEMEIA® brand, emphasising the premium quality of its products. The inclusion of multiple languages was an essential strategy to cater for a diverse international audience, ensuring that the brand can communicate effectively with customers in different parts of the world.
CIGA’s project for PEDEMEIA® not only rejuvenated the brand’s digital presence, but also laid a solid foundation for future expansion and innovation. The online shop, now more dynamic and accessible, is ready to offer its customers an exceptional shopping experience, in line with the excellence that PEDEMEIA® has always stood for.
PEDEMEIA® thus continues on its path of success, combining tradition and modernity, and reaffirming its commitment to quality and innovation. We invite you to explore the new online shop and discover what makes PEDEMEIA® such a special and enduring brand.
