Imagine an illuminated stage, a host and eight well-known guests (Rui Reininho, Jel, Miguel Quintão, Luísa Barbosa, Sérgio Sousa, Francisco Menezes, João Ricardo Pateiro and Rui Sinel de Cordes) ready for an evening of acid and irreverent humour. At the centre of it all, Álvaro Costa, the television presenter, was subjected to a veritable “barbecue” on the stage of the iconic Teatro Sá da Bandeira, in Porto, on 31 October 2017. The event, known as the Roast, was meticulously organised by comedian Rui Xará, who guaranteed an unforgettable evening of laughter and provocation.
Para comunicar este espetáculo único, a CIGA – Agência de Imagem foi desafiada a desenvolver toda a estratégia de comunicação. With creativity and innovation, CIGA created a campaign that captured the essence of Roast’s irreverent humour and electrifying atmosphere. From promotional materials to online promotion, every element was designed to attract and engage the public, resulting in a memorable and highly successful event.
The end result was a vibrant and engaging communication that not only highlighted the uniqueness of the event, but also reflected the talent and personality of each participant. The partnership between CIGA and Roast demonstrated how the art of communication can transform an event into an unforgettable experience, leaving an indelible mark on Porto’s cultural scene.
