ABQ – Insurance Designed for What Matters, from Screen to Street
With more than five decades in business, ABQ | Mediação de Seguros is an independent insurance broker serving individuals and businesses across the country from its head office in Coja and its offices in Arganil and Tábua. Its role is simple to explain and demanding to fulfil: comparing the market, negotiating on behalf of each client and being there from the first policy to the first claim.
In this new project, CIGA worked with ABQ once again to meet two goals: to renew the website, making it faster, more up to date and more effective at turning visits into enquiries, and to strengthen the brand’s visibility in the region through a promotional billboard campaign.
The new website is the result of a refresh of image and layout, with a more modern, optimised structure and faster response times. The content was rewritten around clients’ real questions: the offer is split between Individuals and Businesses, the brokerage process is explained in four steps (Tell us about your situation, We compare the market, Choose with confidence, We are always by your side) and the most frequent doubts, such as the cost of the service or how to report a claim, get a direct answer. Client testimonials, partnership agreements, contact details for all three offices and a quote request always within reach complete a platform designed to turn visits into contacts.
For the billboards, CIGA created an image that takes the website’s language into public space: short, clear and approachable messages that make the brand recognisable at first glance. The result is consistent communication across digital and outdoor, with one message shared by every touchpoint: “Insurance designed for what matters.”