Joana Pereira – An Identity and a Digital Presence for Those Living with Pain
Dr. Joana Pereira is a dentist specialising in Temporomandibular Disorders, Orofacial Pain, Bruxism and Dental Sleep Medicine. Her clinical practice is built on a rigorous, personalised assessment that seeks to understand the origin of each patient’s symptoms in order to define the most appropriate treatment, with consultations at several clinics across northern and central Portugal.
CIGA was challenged to create, from the ground up, the visual identity and website for a personal brand in a highly specific clinical field that is still largely unknown to the general public. The goal was clear: to communicate scientific rigour without losing a sense of closeness, and to help those suffering from facial or jaw pain, or from unrefreshing sleep, to recognise themselves and take the first step towards a consultation.
We developed a sober, calm identity, built around Dr. Joana Pereira’s personal signature as the central element of the brand, and a responsive website designed around the patient. Rather than a list of conditions, the platform is organised by symptoms (“I snore at night”, “My jaw clicks”, “I wake up with jaw pain”), explains the consultation in four steps (Listen, Assess, Diagnose, Treat) and offers a resources section with evidence-based articles on TMD, bruxism, orofacial pain and sleep apnoea.
More than a digital business card, this project is a tool for information and access to healthcare: a brand and a website that embody the motto “Science to relieve pain. Medicine to improve sleep.” and position Dr. Joana Pereira as a reference in a field where understanding the problem is, very often, the beginning of the solution.