CIGA was responsible for developing the new institutional identity for Secarias Parish, a project designed to strengthen the connection between the territory, the local community, and its tourism potential.
Starting with the creation of a new logo and corporate identity, we developed a coherent visual system that extends across institutional stationery and various communication materials. Promotional leaflets were also created to highlight the parish’s most emblematic locations, its main tourist attractions, and its walking routes and circuits, supported by an illustrated map that invites visitors to explore the territory.
The project also included the development of the parish’s new website, designed to provide a simple, intuitive navigation experience oriented towards visitors. The platform features an illustrated interactive map, information about local accommodation and restaurants, as well as new ways of presenting news and content aimed at the local community.
The result is a more contemporary visual and digital presence, designed to promote Secarias as a destination while reinforcing the identity of the parish.