At BTL 2022, the municipality of Tábua unveiled an innovative strategy for the tourism sector, based on the unique and differentiating potential that its exuberant nature offers every visitor. With the new image and tourist brand, “Tábua, the Charm of the Beiras”, the municipality is launching an irresistible invitation to tourists to come and explore, enjoy and experience the beauty and riches of this charming municipality.
This new tourism brand is not just a slogan, but a promise of authentic and memorable experiences. It invites visitors to immerse themselves in breathtaking landscapes, discover secret trails and feel the genuine hospitality of the Beira people. It’s a call to experience the local history, culture and gastronomy, all surrounded by the majestic natural beauty that defines Tábua.
CIGA is deeply honoured and grateful for the trust placed in our work, having been the company chosen to develop this exciting project. We have dedicated ourselves to creating an identity that captures the essence of Tábua, reflecting its diversity and charm.
From the design of the logo to the preparation of promotional materials, every detail has been thought out to communicate the vibrant and welcoming spirit of the municipality. The new image aims to attract tourists from all over the world, showing them that Tábua is a destination where every moment can be a discovery and every visit an unforgettable story.
Thus, with the collaboration of CIGA, “Tábua, o Encanto das Beiras” emerges as a brand that not only represents a place, but also celebrates the life, nature and culture that make Tábua so special. We invite everyone to discover this treasure of the Beiras and share in the magic that we find in every corner of this magnificent municipality.